The Roofing and Solar Client System: The Ultimate Strategy
Itching to learn the proper advertising blueprint to take your roofing and solar company to the next level online?
We know the roofing industry. And we've been doing this for years. It's a lethal combination.
PPC Ads
We use sophisticated $40k software that lets us really hone in on the searches in your working district.
Landing Page Setup
We direct online traffic to the appropriate landing page, one that makes sure to convert them into estimate for you.
Social Media Marketing
We utilize effective strategies on our Facebook and Instagram ads. Once that it the market place the way we want them to.
The Benefits of Running Facebook and Instagram Ads for Roofers
In the ever-competitive roofing industry, marketing plays a crucial role in driving leads, generating brand awareness, and increasing sales. With more homeowners and businesses turning to the internet for services, running Facebook and Instagram ads has become an indispensable tool for roofers looking to grow their business. These social media platforms offer unique advantages that traditional advertising methods simply can't match. Let’s explore the top benefits of running Facebook and Instagram ads for roofers.
1. Targeted Audience Reach
Facebook and Instagram provide highly sophisticated targeting tools that allow roofers to narrow down their audience with precision. You can target individuals based on their:
Location: Reach people in your service area, whether it’s a city, zip code, or even a specific neighborhood.
Demographics: Target users based on age, gender, income, and household status. For instance, you could target homeowners who are more likely to need roofing services.
Interests & Behaviors: Facebook and Instagram allow you to focus on people who have shown interest in home improvement, construction, or related topics.
Life Events: You can target individuals going through major life events, such as buying a home or renovating, which often triggers the need for roofing services.
This level of specificity helps roofers reach the right audience, improving the chances of converting prospects into customers.
2. Cost-Effective Advertising
One of the main advantages of social media advertising is its cost-effectiveness. Facebook and Instagram offer various ad formats, allowing roofers to choose what works best for their budget. With options like pay-per-click (PPC) or cost-per-impression (CPM), you can control the spending and optimize your campaigns to get the most out of your investment. Additionally, the ability to set daily or lifetime budgets helps ensure that your ads are not overspending while still reaching a relevant audience.
3. Increased Brand Visibility
Running ads on Facebook and Instagram ensures that your roofing business stays top-of-mind for potential customers. With visually engaging ad formats, like video and carousel ads, roofers can showcase their expertise and past projects, leading to higher engagement. Furthermore, ads on these platforms can be shown to a wide range of users, helping build brand recognition even among individuals who may not yet be actively looking for a roofer but may need services in the future.
4. Showcasing Social Proof
In the roofing industry, trust is everything. Facebook and Instagram allow roofers to showcase their work with visuals, client testimonials, and reviews. Potential customers are more likely to engage with ads that feature positive feedback from past clients. You can also post before-and-after photos of roof installations, repairs, or renovations to highlight your expertise and quality of work. Social proof helps build credibility and makes prospects feel more confident in hiring your services.
5. Engagement & Customer Interaction
Both platforms offer excellent tools for engagement. With Facebook and Instagram ads, you can encourage users to comment, like, and share your posts, giving you a chance to directly interact with potential customers. Responding to comments and messages shows that you are approachable and care about your customers' concerns. Additionally, interactive ad features like Facebook Messenger allow you to directly chat with leads, answer questions, and schedule appointments instantly, improving your chances of closing a deal.
6. Lead Generation
Facebook and Instagram provide built-in tools designed to generate leads. One of the most powerful features is the “Lead Ads” format, which allows users to fill out a form without leaving the platform. For roofers, this could mean a simple form asking for contact information to get a free roof inspection or estimate. By capturing leads in real time, roofers can follow up quickly and close more sales.
7. Detailed Analytics and Performance Tracking
The ability to track the performance of your ads is another key benefit of advertising on Facebook and Instagram. Both platforms provide detailed analytics, including metrics like impressions, clicks, conversion rates, and cost-per-click (CPC). This data allows you to monitor how well your campaigns are performing, make adjustments as necessary, and ensure you’re getting a good return on investment (ROI).
You can test different ad creatives, target audiences, and budgets to see which strategies yield the best results. Continuous optimization ensures that your campaigns stay effective over time.
8. Retargeting Opportunities
Retargeting is a powerful feature offered by Facebook and Instagram that allows roofers to re-engage users who have already shown interest in their services. For example, if someone visits your website but doesn’t fill out a contact form, you can serve them an ad on Facebook or Instagram later, reminding them of your roofing services. Retargeting ads increase the likelihood of converting leads into customers by staying top of mind and offering additional incentives to complete an action.
9. Mobile-Friendly Advertising
With more people browsing social media on mobile devices, Facebook and Instagram are optimized for mobile advertising. Roofers can take advantage of mobile-friendly ad formats that ensure their campaigns look great on smartphones and tablets. Mobile users are more likely to engage with ads, make appointments, or request quotes directly from their devices.
10. Creative Ad Formats
Facebook and Instagram offer various ad formats to make your roofing business stand out, including:
Image Ads: A simple, yet effective way to showcase a completed roofing project or highlight an ongoing promotion.
Video Ads: Perfect for demonstrating the roofing process, customer testimonials, or showcasing your team at work.
Carousel Ads: Show multiple images or videos in a single ad, allowing you to feature different services, styles, or examples of your work.
Stories Ads: Leverage the Instagram and Facebook Stories format to reach users in an engaging, full-screen experience.
By mixing and matching these formats, roofers can create dynamic and compelling ads that attract attention and engage potential customers..
Conclusion
Running Facebook and Instagram ads offers significant advantages for roofers looking to grow their business. With targeted audience reach, cost-effective advertising, and creative formats, these platforms can help roofers boost brand visibility, generate leads, and drive sales. By leveraging the power of social media, roofers can effectively reach a wide range of potential customers and stand out in a competitive market. Investing in Facebook and Instagram ads can be a game-changer in the roofing industry—helping you grow your brand, increase trust, and expand your client base.
Landing Pages
You should be creating separate pages on your site for each ad group to arrive at.
You should have a Roofing in (Your City) page, Roof Replacement, Metal Roofing, Asphalt Roofing, etc.
Ideally landing pages should have the following properties:
1.Main Keyword in Top Headline
2.No Menu - just options to either Call or Submit Contact form, remember we don’t want people browsing around. We want to collect their information!
3.Advantages of your service below the headline
4.Relevant Image
5.Contact form should be as short as possible - Yes we know you want their address and more, but it’s less likely they’ll fill out all that information. We recommend just request Name, Address, and Phone
6.Make sure they are Mobile-Friendly
7.Include areas you service below
8.Include Reviews & Testimonials for Proof
9.Include Trust Symbols up top like BBB rating, 5 Star Review icons
Remember, you’re ads can have a great click through rate and work well, but if your landing page sucks and isn’t relevant to what that user was looking for, you’re going to pay a lot of money for ads and get no results!
Awesome Words
from clients
We work with contractors all across the country, here is what they have to say about our advertising.
Richard Gambo Adelphi, MD
MediaShark is our prime source of marketing, with their help we skyrocketed our small contracting business to a bigger office and several subcontractors.
Mike Henrick Stafford, VA
MediaShark is such a convenient way for a seasonal roofer like myself to get work at my leisure.
Copyright Seos 2019 -- All Rights Reserved
We’re on a mission to get you the best roofing leads for your business.